Affordable Cheap Internet Marketing Sales SEM SEO Service Specialist in New York Long Island NY

Internet Marketing specialist in New York increasing sales, demonstrated through 15+ years of experience by strategic sales training, search engine advertising, internet email marketing and client relationship management.

* Broad knowledge and success in sales environments within the automotive industry.
* Keen devotion to providing tailored solutions to client needs to consistently surpass expectations.
* Skilled project leader, able to ascertain client goals and effectively manage all technical, budgetary, and time constraints.
* Aptitude to maintain long-term business relationships with franchise dealer principals.
* Strong technical ability with expertise in a variety of Automotive Website and CRM related software programs.

CORE COMPETENCIES:
* STRATEGIC PLANNING
* BDC MANAGEMENT
* INTERNET MARKETING
* SALES NEGOTIATION
* SALES OPTIMIZATION
* CLIENT RELATIONSHIP MANAGEMENT
* SEM

EXPERIENCE 8/2005 – Current Toyota Honda Hyundai Car Dealerships Tri-State NY

Assist New and Used Car Sales Desk; managing the finance deals for funding.

Internet Sales and CRM Training; identify clients’ needs and cultivate effective sales strategies via phone. Establishing and maintaining relationships with new and existing businesses and customers.


Effective email Campaign Integrated with Dealer CRM programs; monitor and

report on key metrics including open, click, unsubscribe, and bounce rates.

Build email templates and execute email sends according to schedule.

Ensure appropriate creative and offers are extended to each audience.

Keep abreast of the latest SEO & SEM industry information and trends.

Research/develop keywords and create meta titles and descriptions.

Analyze SEO and PPC campaign data and adjust accordingly.

Design Campaign Landing Pages.

Utilizing tracking and analytics solutions to deliver maximum return and make
recommendations into site function and design.

Car Dealer Blog Site Development with open source application.

Google Street View & Driving Directions Integration with Dealer Website.

Developing & implementing independent used car dealer websites:

Add/Edit/Delete cars with ease - manage the inventory.

Allows up to 50 images per vehicle with Flash display.

Inventory data integration with Cars.com, Autotrader.com and Autobytel.com.

Multiple store display & Print window stickers & Manage your photos.

EXPERIENCE 12/2004 - 8/2005 Toyota Dealer Westchester, NY
INTERNET SALES DIRECTOR / Developed and implemented “Real-Time” email campaign click tracking program so that customers may receive immediate email or phone response. It eliminates needless repetition and enhances the functionality and effectiveness of the email advertisements.

• Recruited to spearhead start-up of the Internet Sales Department.
• Signed up and negotiated with major lead providers.
• Trained Internet sales people with Cars.com - Sales Center Lead Management software.
• Improved efficiency by allowing sales people to access leads through CRM software.
• Efficiently utilized “Lease Star”, ADP Inventory System and “Dealer Daily” to improve Internet sales.
• Utilized ASP, HTML, CSS and JavaScript to create streaming vehicle presentation videos and personalized Web pages for each client such as Online Appointment, Work Calendar, Weekly Specials, and Product newsletters.
• Profiled prospects, anticipated their needs, and then recommended appropriate vehicle.
• Responded to e-mail inquiries, provided finance and lease quotes, followed-up, and close deals.

Key Achievements:
Sales: Total Gross after pack & other exp. – 2005 - August over 100K – April over 118K

EXPERIENCE 10/2003 - 11/2004 Toyota Dealer Long Island, NY
INTERNET SALES / Responded to e-mail inquiries, provided finance and lease quotes, and followed-up with client. Independently negotiated lease and finance terms via email/phone; personally finalized deals. Utilized ASP, HTML and JavaScript to create personalized Web pages for each campaign.

Key Achievements:
- Sales: From January to December 2004 – Highest Gross + Highest Units in Internet Sales Department.
- Carefully profiled Internet customers, anticipated their needs, then recommended appropriate vehicle.
- Effectively designed Web pages for lease finance quotations and email advertising.

EXPERIENCE 2/2003 - 6/2003 Honda Dealer Long Island, NY
INTERNET SALES DIRECTOR / Recruited to spearhead start-up of the Internet Sales Department Signed up with Edmunds.com, NY Times and CarsDirect.com to display our new and used inventory and expand our leads. Utilized HTML and JavaScript to create personalized campaigns. Responded to e-mail inquiries, provided finance and lease quotes, and followed-up with client. Independently negotiated lease and finance terms via email/phone. Personally, finalized deals and delivery.

Key Achievements:
• Sales - May: 29 Delivered, 16 Ordered, Average Gross $2,500. March: 30 Delivered, Average Gross $3,200.
• Trained sales people with Cars.com - Sales Center software.
• Increased visits to web site. >> Jan: 507 >> Feb: 1349 >> Mar: 2154 >> Apr: 3121 >> May: 3092.
• Carefully profiled Internet customers, anticipated their needs, then recommended appropriate vehicle.
• Improved efficiency by allowing sales people to access leads through CRM software.
• Efficiently utilized Lease Link, R&R Inventory System and Honda IN Center to improve Internet sales.

EXPERIENCE 1/1988 - 5/2001 Continental Link,Inc. Long Island, NY
PRESIDENT / Startup International Internet Automobile & Parts Sales Company.

• Held overall responsibility for accounting functions, business development, P&L, and strategic business and market planning.
• Met with clients to ascertain goals and comprehend technical, budgetary, and time constraints.
• Customized vehicles and offered various financing options.
• Negotiated and closed sales via phone, fax, and emails.
• Negotiated vehicle price and accessories with major US and Canadian companies.
• Negotiated Letters of Credit terms with banks and clients.
• Established credit lines with manufacturers and wholesalers.
• Created full-page company advertisements for inclusion in domestic and foreign magazines.
• Prepared pre-production drawings and layout for catalogs and advertising.
• Developed SUV multi-color leather seat combinations, seat tables, and headrest LCD screen systems.
• Utilized Peachtree Accounting software to: create purchase sale orders, customize business reports, and invoices; manage inventory, general ledger functions, and data transfers.


Key Achievements:
• Successfully drove revenues to over $1.35 million during the first 13 months. By 1995, annual revenues were approximately $3.7 million from new vehicles, parts, accessories, and service sales.
• Participated in New York and Nassau Auto Show to display Jeep Wrangler conversion for an SUV outfitter. Designed and prepared color catalogs for vehicles.
• Effectively researched overseas clients/foreign markets to establish wider marketing/sales channels.
• Established and maintained a reputation for achieving results within the most difficult markets.
• Gained a thorough understanding of International Trade, Financing, Export Insurance, and Country Risks through participation in Import-Export Bank of US Seminars.
• Dramatically expanded product line by establishing key partnerships with major US manufacturers through attendance at annual SEMA shows (Automotive Part and Accessories Shows).
• Became authorized dealer for US products and established credit lines with manufacturers and wholesalers.

EDUCATION 7/1997 Nassau Community Collage US-NY-Long Island
Associate Degree
Business Administration - courses included: Computer graphics, Adobe Photoshop, Illustrator, Quark and Macromedia Director and Basic HTML.

EDUCATION 8/1993 New York University US-NY-New York
Certification
International Business

EDUCATION 6/1986 University of Anatolia Turkey-Istanbul
Business Administration
1 Year & transferred to Nassau Com. Col.

AFFILIATIONS 10/1995 - Present SEMA Buyer

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